Service

A president serves the needs of their organization. 
Coffee serves your brain’s need for energy.
You operate in a society built upon service as a mechanism for performance.


An organizational vision serves as a North Star to align its teams.
OKR’s serve to provide clarity around how to achieve a vision.
The notion of service is integrated in the roles of organizations, the thinking, and even the ability to think about and communicate their value proposition to the world.


The experience of being in service facilitates empathetic pathways within your brain.
At your core, being of service is part of your baseline cognitive function.
Today, consider where your attention could offer a little more focus towards being of service.



Pumpkin-spiced insight,
- Morning Cup