Launch
Launching is stressful.
Launching your idea, launching your product, or launching a new rocket all share a common denominator.
Regardless of the scale, launching holds an element of uncertainty in what happens next.
The uncertainty could pose greater danger for others, or just potential damage to your self efficacy.
Your brain does not process potential danger in quite the same nuanced manner as your cognition.
The presence of danger (of any scale) is enough to activate anxiety and stress pathways.
Despite the stress and perceived danger, you still have to launch.
Your brain will tell you it could go terribly.
Your cognition will tell you to double check your work, rework your math, and tinker just a little bit longer.
At some point, your actions cease to be useful and become barriers to launching.
There is no perfect formula for knowing the right moment.
You simply need to launch, because despite what your brain anticipates, it is time and the danger is navigable.
Behind every great leader is a consumed cup of coffee,
- Morning Cup