Novelty


Your brain is wired to notice and feel reward for novelty. 
This is why bunny-shaped chocolate tastes better. 
It is also why sugar-crusted baby chicken-shaped things that might be a distant cousin of marshmallows keep luring “one bite” out of them. 


Novelty is not a bad thing. 
It plays a role in your ability to perspective-take and reappraise. 
Novelty is one of the few reward drivers that can consistently combat the inertia of homeostasis. 


Novelty can represent distractions that sidetrack you. 
It can also represent a fresh perspective to an old way of doing things. 
Effective leaders are diligent at discerning which type of novelty they are navigating. 



You + coffee in hand = Good Friday.
- Morning Cup