Audience
You have a message to deliver.
Your brain is going to fixate on the nuance and details of the message.
It will also bring in your past experiences, memories, and a myriad of other emotionally-charged perspectives.
Your audience wants to hear your message.
Their brain is going to fixate on their motivations, personal outcomes, and the personal impact or change to them.
It will also bring in their past experiences and memories and never give a second thought to all of yours.
Your job is not to help your audience see all the things you see behind your message.
Your job is to translate your message in a way they can process it and make it their own.
Great message delivery is built on meeting the wants of your audience while ensuring the needs of your message are distilled succinctly.
Cortados by the cove,
- Morning Cup