Filter


Both of your eyes have blind spots that are constantly present. 
Your brain filters out these visual gaps to create the experience of one consistent reality. 
This is a good example of a primary function of your cognition: filtering data. 


Your cognition struggles to function within a perceived incomplete reality. 
Beyond your ocular inputs, your brain is constantly filtering data to create the experience of a single perceived reality. 
It does this rapidly by filling in gaps with input from your memory, heuristics, and prediction mechanisms. 


The problem is you operate in a high-stimulus, data rich environment. 
The more stimuli and data that you ask your brain to process, the greater the risk for blind spots to be
unconsciously filtered. 
You cannot control the brain’s function as a filter; you can control the amount of input with which you make it process. 



Coffee brings that Boom Boom Pow,
- Morning Cup