Goals


Your mind is goal-oriented. 
It is easy to fall into the trap of thinking about goals in terms of progress and accomplishments. 
These are byproducts of goals. 


A different way to frame goals: a goal is a stimulus which challenges the mind’s preference to maintain homeostasis. 
Coffee is the goal that challenges the homeostatic state of staying in bed. 
In short, a goal is the combination of clear direction and motivational factors you need in order to act. 


When you, or your team, are feeling stuck on defining a goal, try reframing how you position the goal.
Consider what stimulus is required to motivate action that overrides your current behavioural pathways.
The shortest path to behaviour change is a quality goal. 



Coffeus, Altius, Fortius,
- Morning Cup