The Vegetable Lamb of Tartary

As late as the 17th century it was well-known that a plant existed which bore a living lamb as its fruit.

Thus, the legend of the Vegetable Lamb of Tartary was born.

It was, inarguably, the world's first plant-based protein.

It is easy to assert that no such foolishness could be widely believed in modern times.

Perhaps the hubris of that assertion is how the Vegetable Lamb of Tartary came to be in the first place.

There are extraordinarily bad ideas which we believe to still be simply extraordinary.

If your first thought is, "well, 'they' might fall for it, but not me," your hubris has won.

Thoughtful leaders challenge what is known by experts and themselves alike.

They tend the fields of Vegetable Lambs of Tartary, perpetually distilling an impermanent truth.

Coffee drinkers are statistically significantly more likely to drink coffee,

-Morning Cup