Trust is a commodity.

Unlike most commodities, you cannot buy, sell, or trade it.

Try grabbing a box of trust at the store today.


Beyond its intangibility, trust cannot be reliably quantified.

Trust either exists or does not; there is no in-between.

There is no thermometer or stock market for trust.


The most valuable resource on any team is trust.

Trust is the capital of performance.

Leaders cultivate trust.


Leaders do not treat trust like a commodity.

They constantly seek how to better establish trust.

Great leaders focus on giving trust, instead of earning it.



Chewbacca:Han Solo::Coffee:Performance,

-Morning Cup