You trust your plumber.

You do not rely on him for financial advice.


You trust your accountant.

You do not rely on her to fix your sink.


You focus on maintaining trust with those around you.

Do you spend equivalent energy being clear about what you are reliable for?


The trap lies in reliability.

Being relied upon fulfills fundamental motivational drivers.

Are you relied upon because you do something specific, or do you do things in order to be relied upon?


You are either specifically reliable.

Or you are generally reliable.

You do not hire a plumber because they are generally reliable.



Coffee is specifically reliable for antagonizing adenosine receptors,

-Morning Cup