You are in the business of fulfilling needs.

Some needs enable basic function, such as coffee.

Others play a role in higher level functions, like podcasting or hot air ballooning.


You navigate business needs, people needs, financial needs, and safety needs.

You are inundated with global needs.

Your ability to address needs relates to your effectiveness.


The volume of need is immense.

The allure of quick-to-solve and actionable needs is a dangerous temptation.

Focus on the human needs, especially when the solution is challenging or unclear.



All you need is love, love, love is all you need... and coffee,

-Morning Cup