In the world of superheroes, Marvel Comics is top of its class.

In 2009 it was purchased by Disney for $4 billion.

13 years prior, Marvel had declared bankruptcy.


A hero’s journey involves overcoming a challenge to achieve a pivotal victory.

This journey, known as the monomyth, was relevant to the company that created many heroes itself.

The challenge could be kryptonite, bankruptcy, or perhaps that final serving of turkey.


Like Marvel and its heroes, leaders navigate the same monomythical storyline.

Instead of 13 years, the timeline may only be 13 minutes, or even seconds.

Thoughtful leaders do not experience the distinct highs and lows; they perceive the broader narrative arc.



Holy coffee grounds, Batman,

-Morning Cup