Flow is an engaged mental state characterized by high motivation and a distorted sense of time.

It is correlated with optimal performance and satisfaction.

The phrases, "find your flow" and "in the zone," refer to a particular state of experience.


A sense of ease is described as accompanying the experience of flow.

This is the paradox of flow.

The experience of flow is inaccessible unless the task is challenging.


A leader's role is to optimize the conditions for flow to happen.

Flow is catalyzed through challenge.

Thoughtful leaders seek the challenges that will create flow.


You can have it easy, or you can be in flow.

Choose one.



Wake me up when it's a pour-over,

-Morning Cup