Eudaimonia is built upon two words.

In Greek, Eu means good, and Daimon means spirit.

It is more than happiness or success.


Eudaimonia represents the flourishing of human potential.

It is not easily defined by saying what it is or how it appears.

Eudaimonia is the exploration of  human capability and performance.


Leaders care about performance.

Your brain is wired to feel rewarded by performance; it drives you.

Thoughtful leaders leverage performance to cultivate eudaimonia.


The highest level of performance is not about an action or a result.

The highest level of performance allows human potential to flourish.

Thoughtful leaders are purveyors of flourishing potential through performance.



Aristotle, Plato, Coffeecles, Socrates,

-Morning Cup