Cold brew coffee seemed backwards before you tried it.

Coffee should be hot.

At least you thought, until you decided to taste that sweet, cool nectar.


Taking the movie business online seemed futile against existing retailers.

Netflix decided to do it.

Leaving your couch to change shows is now inconceivable.


Innovation, strategy, and performance will only get you so far.

The key is in the crucible of decisions.

With great decisions, you cannot know what the future will be, until you decide.


If you are certain about the outcome, you are still making a decision.

It may be a safe decision, a regular decision, or a lunch decision.

You do not measure your performance by those decisions.


Great decisions are made without all the answers.

They generate more than performance.

These are the decisions that show your potential.



Netflix and chilled coffee,

-Morning Cup