Be Right Back.

At some point, this was integral within your lexicon.

In a non-stop, mobile age of function, there is no more BRB.


BRB was more than a temporary departure.

It acknowledged the futility of multi-tasking.

Regardless of the reason why, it was the universally accepted rationale for taking a moment.


BRB may not work well for you anymore.

The space it preserved, though, is what will enable you to work well.

Perhaps it is a breath, a walk, or a coffee; find your BRB.


Your decision-making faculties will thank you.

So will your team.



BRBrew a pot of coffee,

-Morning Cup